Campaigns

The bottom line of B2B marketing.

Your marketing budget is precious. If a campaign isn’t ultimately contributing to your business growth, does it serve any real purpose? We call it marketing for marketing’s sake – and it’s not our thing.

The often unspoken truth of what we do as marketers is that it must deliver revenue. Many are afraid to say this because of the expectations it creates. We’re not. We make generating ROI the bedrock of everything we work on, from ABM to SEO.

Generating demand

Generating revenue for businesses without a clear strategy in place is like hitting a bullseye blindfolded; it’s not impossible, but it relies on blind luck. We prefer to be insight-led, using data and strategic planning to bring the most effective approaches into focus.

We offer a full service to help businesses generate demand and hit their marketing targets. Everything we do is joined up; planned-out strategy, results-driven creative work, building valuable vendor-partner relationships, implementing ABM campaigns, and working with your martech stack. Our teams develop and fine-tune it all with an eye on the big picture of driving the most ROI possible.

"Miramar has helped us redefine our marketing plans to maximise success and customer engagement... we hope to continue to see great results.”

Pete Auchterlonie, Brocade, Regional Marketing Manager

100

leads passed to sales

See case study

Forging valuable relationships

The most rewarding partnerships are ones that deliver long-term gains. We believe in digging deep into your brand and always thinking ahead. It’s the best way to infuse the goal of ongoing revenue generation into what we do.

We’ll deliver from brand awareness through to demand generation, but our work doesn’t have to end when you get a list of leads. We love working with sales teams to help convert them too. Getting you over the line means you’ll earn results you’re proud to shout about.