Generating pipeline for Venafi from a list of hot pan-EMEA senior targets.
Moving these targets beyond mere name recognition of Venafi to a deeper understanding of their proposition and offering.
Getting past the gatekeepers with a sleek, bespoke asset the busy senior audience would notice.
Ensuring the asset started educating the targets after capturing their attention, driving them through the funnel and closer to conversion.
The Solution
Taking an ABM approach and making the most of the highly targeted dataset with a personalised direct mail piece.
Designing and producing branded Venafi presentation boxes to house the personalised asset.
Driving prospects through the pipeline with the responsive site, which set up a seamless journey guiding users to a form to book their meeting.
Placing three uniquely designed and sourced pieces inside each bespoke box:
a looping flyer that simplified the Venafi solution, its benefits and its value to the targets
the remote to an Amazon Fire Stick (which would be redeemed upon a face-to-face meeting)
a postcard explaining the Fire Stick incentive and linking to a campaign site we had created
The results
£3million
pipeline generated
Over 20%
of contacts booked a meeting
“How do our ABM campaigns grow your business? We cut through the noise to focus on the key prospects that can have a real impact on your bottom line. We'll help you address their specific pain points, build a relationship, and show them why working with you is the obvious choice.”
