Driving sales for the Panasonic TOUGHBOOK channel marketing team by increasing partner deal registrations across Europe.
Keeping both the quantity and quality of these deal registrations as high as possible.
The Solution
Running a 3-month incentive campaign with prizes that would compel partners to register deals.
Picking out a premium prize that would truly motivate the pan-European audience into action: a trip to the French Riviera and tickets to the Monaco Grand Prix!
Encouraging high-value deal registrations by linking the number of prize draw entries awarded to the value of each deal registration submitted.
Keeping momentum going throughout the campaign period with weekly spot prizes of €50 Amazon vouchers.
Ensuring the campaign stayed top-of-mind for partners by creating and publishing a series of emails and organic social media posts. We made sure these assets were sent out at tactical times to keep engagement levels high.
the pipelinegenerated through deal registrations increased dramatically.
The results
206
deals registered
130%
increase in deal registrations per month
779%
increase in the value of registrations per month
“The campaign was a huge success! The Monaco Grand Prix package was a really compelling prize and generated a lot of buzz among partners. But most importantly, the pipeline generated through deal registrations increased dramatically.”
Rebecca May, European Demand Generation Marketing Manager, Panasonic Business
