As a company specialising in cutting edge UAV technology, Animal Dynamics’ new website needed to outwardly reflect this modern and slick approach to innovation.
With a target audience combining investors, end users, and the next generation of tech talent, it needed to grab the audience’s attention from the get-go, before taking them on a journey that explained the purpose of the company and the Animal Dynamics offering.
The new Animal Dynamics site needed to act as beacon – to signal to visitors how the company is forward-looking, and better reflect the evolving nature of brand.
Putting the STORK product range front and centre, the look and feel needed to be that of a modern, premium company, captivating visitors instantly through its use of striking video and imagery.
In keeping with the philosophy of an evolving brand, the underlying architecture of the site needed to be planned with future developments and longevity in mind. The framework had to be easily scalable, simple to maintain, and flexible enough to develop moving forwards.
The solution
First, Miramar ran a discovery workshop with all the key stakeholders to understand the objectives of their website, resulting in a comprehensive sitemap and proposed functionality that aligned to expectations.
Working in close partnership with the client, we created a responsive design concept that stayed true to the new company positioning and brand direction, while placing the STORK family at the heart of site development.
Moving into the build and deployment phase, we delivered an easy-to-use website built on technical best practices and optimised for SEO specification.
The build also included a full integration to Google Analytics 4, complete with setup and configuration.
Underpinned by a custom themed WordPress CMS and integrated into their existing HubSpot instance for seamless lead generation, Animal Dynamics can now easily maintain and update content themselves, with the flexibility for further integrations and developments in the future.
The results
54.7%
increase in engagement rate
43.39%
increase in overall traffic
33.6%
increase in site events
71,900%
increase in visitors to Stork page
“Miramar have been an extremely easy agency to work with, our creative visions were brought to life so accurately and communication was constant throughout the process. Miramar designed us a website within 8 weeks and really listened to our brief ensuring every angle was executed. I would highly recommend Miramar to deliver any creative project to a high quality and be reassured that your project is in very safe and experienced hands. Thanks Miramar!”
