In today’s competitive landscape, if you’re not looking to leverage AI in some way, you’re likely missing out on efficiencies and opportunities to gain a competitive edge. But there’s no need to panic or get lost in the maze of articles and blogs from overnight experts telling you to change absolutely everything about your business.
We’re in the early stages of what promises to be a very long journey. But even the longest of odysseys begins with a single step. So, let’s see what small changes we can identify to get out of the starting blocks.
There are lots of tools and practices that you can set up and apply to your day-to-day work flow that will set you on the path to Jonny Nash levels of clarity. It could be anything from automating repetitive tasks, analysing customer behaviour, or getting data-driven insights that lead to better decision-making.
It’s an iterative process, and one that takes a fair bit of trial and error to fine-tune. But the key is finding where to start and getting those first steps behind you. To give you some thought starters, here are some of the ways we’re using AI to get even further out of the ordinary here at Miramar.
AI is already touching a wide range of our toolkit as an agency. Primarily, we’re focusing on things that are aimed at maximising results by efficiently targeting and personalising content through data-driven insights. But here are some key areas where we see AI making its mark both here at Miramar, and with our clients:
These stats paint a very exciting picture! AI is opening doors that were previously closed due to complicated processes and lengthy reports. It’s giving brands the power to truly grasp what customers want, by creating personalised content that hits the mark.
But here’s the ‘but…’
AI should not be seen as the silver bullet, or a ‘fire and forget’ tactic. It’s only as effective as the information and prompts you provide. There’s still a lot of human input required to make sure that what AI churns out isn’t just near the mark – but bang in the middle of the target.
Or as we like to say here at Miramar, turning ‘meh’ into ‘amazing.’
So where does that leave us?
In summary, AI represents a profound transformation. It’s providing marketers with the resources and intelligence required to craft campaigns that are both more effective and tailored, driven by data.
By helping brands to better understand and communicate with their customers, marketers can use AI to send more of the right messages to the right audiences at the right time.
To help you on your way, keep a look out for our AI tool of the week series that will showcase some of the tools we’re using to help our client partners get the most out of their campaigns and budget.
*Source: https://www.insiderintelligence.com/
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